Yesterday — #MartechDay, yay! — we released the world wide 2022 advertising technological innovation landscape, soon after getting a yr off in 2021. It grew a extraordinary 24% to 9,932 options. To make it readable, we in fact built it totally interactive at martechmap.com, where you can lookup, filter, zoom, and more. It’s fairly wild.
But irrespective of its thoughts-boggling scale, the martech landscape has constantly been a sidebar to the genuine tale of how technological know-how is switching advertising. The really great stuff for me is how marketers leverage these applications with method, expertise, and creativity to obtain remarkable outcomes for their organizations and their consumers.
This is why The Stackies: Advertising Tech Stack Awards are my beloved local community event in the martech marketplace. Just about every 12 months, entrepreneurs enter by sharing a one slide that illustrates their martech stack. They generally shout-out to the distinct items they use. But the very best types categorical how they imagine about their stack conceptually. How does it suit into their organizational running process? How does it support their buyer journey?
Collectively, they give us some perception into how martech is becoming utilized.
And, since it is also a entertaining awards system, a lot of style their stack slides with a small more pizzazz. Not necessarily appropriate to the stack’s mission, but entertaining to see.
This calendar year, 32 organizations despatched in stack illustrations. You can see all of them in the totally free Point out of Martech 2022 report we released yesterday — The Stackies start out on site 31. (And if you want to view the types from earlier several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per qualified entry to a non-income. In the earlier, we’ve donated to companies that boost diversity and inclusion in martech. This yr, given the terrible situation in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Every yr, we also find five “winners” for the awards. I put winners in offers due to the fact, when the types we select are magnificent examples of martech stacks that have brought a thing particularly valuable or innovative to their visualization, every person who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a complete wins from this outstanding corpus of authentic-entire world stack examples.
4 Winning Stacks from 2021, Updated for 2022
My gratitude is specifically huge for firms who enter The Stackies many decades in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the 5 winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this yr with up-to-date slides, and wow, they’re seriously amazing. They entirely qualify as winning entries all over again.
Nonetheless, we wished to distribute the adore a bit to contributors who didn’t just win past calendar year. So whilst we did not choose them as winners for 2022, they really deserve to be identified as “standing winners” from very last 12 months.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to contribute to The Stackies! Such a excellent way to assist the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Nevertheless, deciding on five winners amongst all the remaining terrific entries was challenging. These are the kinds we selected, but I strongly persuade you to down load the finish established in the Condition of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to those businesses to allow them know you recognize their contributions.
Our five picks, in alphabetical purchase:
Once again, a enormous, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so many amazing entries from the AMA, Annum, Cvent, Electronic Access, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Verify them all out.