In this episode of the Duct Tape Promoting Podcast, I job interview Steve Miller. Conferences & Conventions Journal calls Steve Miller the Idea Person for his unconventional, edgy, no-spin solution to promoting and branding. He is the writer of the Amazon #1 bestseller, “UNCOPYABLE: How to Produce an Unfair Gain More than Your Levels of competition.” Steve’s speaking and consulting shoppers have ranged from business people to Fortune 100 organizations, which include Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Plane, Starbucks, Philips Electronics, and the prestigious TED Meeting. We’re speaking about his most current guide — Stealing Genuis: The 7 Stages of Adaptive Innovation.
Advancement is not innovation and innovation is necessary if your aim is to endure in today’s business atmosphere. Fixating on advancement in today’s globe is a perilous path—one that eventually sales opportunities to commoditization and irrelevance. In this episode, I discuss with creator, Steve Miller, about innovating in today’s business enterprise entire world by creating impressive, uncopyable experiences for your goal customer.
Concerns I talk to Steve Miller:
- [2:34] What does ‘Stealing Genuis’ suggest?
- [6:29] What is adaptive innovation?
- [9:39] How do you recommend persons?
- [14:43] What are some of the strategies to know if some thing progressive is going to be a big threat and not convert off customers?
- [16:23] Do you have a few of illustrations of companies that you consider are just routinely superior at innovation?
- [19:06] Exactly where can a lot more individuals discover out about you and your perform?
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