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Marketing Podcast with Steve Miller
In this episode of the Duct Tape Promoting Podcast, I job interview Steve Miller. Conferences & Conventions Journal calls Steve Miller the Idea Person for his unconventional, edgy, no-spin solution to promoting and branding. He is the writer of the Amazon #1 bestseller, “UNCOPYABLE: How to Produce an Unfair Gain More than Your Levels of competition.” Steve’s speaking and consulting shoppers have ranged from business people to Fortune 100 organizations, which include Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Plane, Starbucks, Philips Electronics, and the prestigious TED Meeting. We’re speaking about his most current guide — Stealing Genuis: The 7 Stages of Adaptive Innovation.
Key Takeaway:
Advancement is not innovation and innovation is necessary if your aim is to endure in today’s business atmosphere. Fixating on advancement in today’s globe is a perilous path—one that eventually sales opportunities to commoditization and irrelevance. In this episode, I discuss with creator, Steve Miller, about innovating in today’s business enterprise entire world by creating impressive, uncopyable experiences for your goal customer.
Concerns I talk to Steve Miller:
- [2:34] What does ‘Stealing Genuis’ suggest?
- [6:29] What is adaptive innovation?
- [9:39] How do you recommend persons?
- [14:43] What are some of the strategies to know if some thing progressive is going to be a big threat and not convert off customers?
- [16:23] Do you have a few of illustrations of companies that you consider are just routinely superior at innovation?
- [19:06] Exactly where can a lot more individuals discover out about you and your perform?
Additional About Jack McGuinness:
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This episode of the Duct Tape Advertising and marketing Podcast is brought to you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio place for business specialists who request the finest education and inspiration on how to develop a small business.
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